Phillips Food: King Crab

Phillips Foods, Inc. – Introducing King Crab to the Trade Executive Summary: The Phillips Foods, Inc. , case discusses target marketing for specialty seafood. Phillips Foods, Inc. was founded in 1914 by Augustus Phillips on Hoopers Island, Maryland. Phillips had developed a reputation for fresh seafood caught and sold locally. By 2006, Phillips Foods had three business units that were generating profits and became one of the largest seafood businesses in the United States. The restaurant division operates 8 full-service restaurants as well as fast food restaurants, mainly in airports.The food service division services restaurants and foodservice institutions. The retail products division services grocers and retail food merchants. The three division generated $160M in revenue in 2006. Brand image and production were keys in building the Phillips brand name. Phillips was renowned for its close associations to Maryland. Production was also a key in reinforcing the Phillips image and brand. The company decided early on to own and operate its own plants, this was important for preserve quality and safety.The Phillips brand was able to expand its production and keep its image as a local brand. By 2006, Phillips operated 13 plants overseas and 1 plant in Baltimore. Analysis of Problem: As the case opens two key decision makers are having a dialog regarding the success of the first phase of marketing and potential plans for phase two. Cherry Stockworth, vice-president of marketing, and Ron Birch, product manager of a new king crab product are discussing Ron’s use of the remaining budget for the king crab product line.Ron has successfully launched phase one of king crab in foodservice trade magazines and as 2007 approached the opportunity of participating in a tradeshow had become available. The International Boston Seafood Show (IBSS) presented the opportunity for Ron to market to a grocery stores and retail food merchants. IBSS was one of the largest se afood shows in the country and the attendees were generally serious merchandisers and industry heavy weights. Phillips king crab products were revolutionary in the seafood industry and were also consistent with consumer demands.The target market was evolving from food service institutions to inclusiveness of retail establishments. Phillips had discovered and perfected a process by which blue king crab (large Alaskan/Russian crab) could be fished, gutted, pasteurized, and packaged for immediate consumption through their production facilities. The product could be stored for up to 18 months as a result of effective pasteurization. The king crab introduction couldn’t come at a more opportune time for Phillips Foods as consumers purchasing habits were changing to more health conscious products.Consumers were averse to purchasing seafood from the market because of their inability to cook the products effectively, and the amount of time it took to clean and prepare the product. Kin g crab was a healthy ready to eat product, and Ron’s task was to get king crab into the prime real estate of grocery store refrigerators. Cherry Stockworth was convinced that the tradeshow would capitalize on the effects of removing king crab from the commodity seafood counters. Phillips had good success with its phase one marketing and was going to have the opportunity to attend IBSS for phase two.In her excitement Cherry offers to cover half the cost of the trade show if Ron were to agree on attending and using the balance of his marketing budget on the campaign. Ron was happy with the results of the first phase, but was not closed to the idea of attending the tradeshow. He would have to crunch some numbers and asses the return on investing in the tradeshow. Recommendations: My recommendation for Phillips Foods is for them to take the king crab product to the IBSS. In doing some analysis with the provided numbers in this case, I have concluded the feasibility of the trade s how to be high.Ron has spent roughly $80K (half) of his budget on the first phase of marketing King crab through trade publications. Ron can easily spend phase two on the same publications or he can take up Cherry on her offer. Appendix A, shows that Ron will need approximately 19 people to effectively manage the tradeshow and its volume. Based on this headcount, it will cost Phillips $164,700, of which Ron will be responsible for $82,350. Ron and Cherry are both understand the importance of spreading the word of their brand, since they have made progress in the food service industry.The tastes of consumers and purchasing habits in grocery stores is changing it would be a great opportunity to display their product. According to the case, tradeshows are an avenue to display products, set up tastings, and catch the eye of potential retailers and grocery store merchandisers. Appendix A further analyses the potential draw at the IBSS show and affirms that 8% capture will provide signifi cant traction in acquiring the attention of a new audience that actually shows interest and is looking for new products for their chain.Continuing to advertise in trade publications seems to have been effective in only two of the three advertisements that Ron has chosen thus far. The problem that seems to be existent in this strategy is that it limits the audience that Phillips is going to be able to attract. Unless the foodservice institutions began to advertise Phillips Foods direct to consumers it doesn’t seem plausible that consumers can be targeted through this avenue. The restaurant division is not going to be a good source of advertising to new consumers either. Restaurants are a great way to maintain the brand name and maintain the high quality food standards.Conclusion: According to my calculations in Appendix A, the tradeshow is a great value with the offer from Cherry on the board to cover half the cost. Management support seems to be in the tradeshow as well, and this will be part of Ron’s decision as he must please the organization. At this point Ron needs to make a decision that will have an immediate impact on the king crab product line. He stands to lose a lot more if he misses out on the tradeshow and places advertisements with only a decent response. In addition, Ron is looking to reach a new audience and doesn’t seem to have a plan set for reaching the retail and grocery customers.The tradeshow provides visibility in both target markets and is in line with the changing customer preferences. Phillips Foods, Inc. has placed itself in a position to succeed with its pasteurization process and its branding strategy. The king crab product line is a perfect complement to the Phillips Foods product portfolio by way of high quality and high margin. Moving a commodity into retail ready-to-eat space has created a value added product and the potential to help seafood consumers find quick, safe, and healthy cooking solutions at the s eafood counter. Appendix A

Education Expenditure and Economic Growth in Nigeria Essay

Education is a process in which knowledge and social capabilities demanded, are acquired. It is to a nation, what the mind is to the body, just as a deceased mind is handicapped in the co-ordination and direction of the bodily activities setbacks in the education system would act as a hindrance to economic development. Thus, the single most significant complex of social-control tools for national development is found in the educational system; be it formal or informal. (Uwadia , 2010). It is also accepted that the development of any nation depends largely on the development of the human population in that nation which can majorly be improved through education. Smith (1937) stressed the significance of education in human capital formation. Therefore it follows that a reduction in the investment in education would affect the stock of the overall human capital base and productivity. Thus investment on education is considered to be a critical element to alleviate poverty, reduce unemployment and increase economic growth (Chukwu, 2011). It is with this knowledge that The UNESCO recommended that 26% of the annual budget be allocated to the Education sector and the agreement between the Federal Government and Staff unions on October 22, 2009 was also aimed at the improvement of the education sector. However in our study we would realize that a country like Nigeria has been operating below the percentage recommended by UNESCO as our expenditure on education usually lies around 5.3%. According to the Federal Ministry of Education (2003), the educational system in Nigeria faced ill periods between 1979-1995 due to resurgence of instability and financial inadequacies in the management, and was affected by the general economic downturn of the 1980s. In response to this, the Federal Government subsequently increased the budget allocation to education in the following years. These increments can be observed from 1995-2004 whereby education expenditure increased from N12,816,400,000 in 1995 to N93,767,886,839 in 2004. A total increase in expenditure by 631.63%. Such a huge increase in education expenditure should initiate a relatively large increase in the Nigerian education system. It is however apparent that the growth of the Nigerian economy has led to an increase in the National budget allocation to education over the years but how this in turn has played a role in the development of the Education sector, remains a puzzle unsolved. All these provoked the conduct of this study. In this vain, it is expected that in a developing country like Nigeria that seeks to achieve economic development, the increasing amounts pumped into the education sector will be utilized effectively and in turn will result to the development of Education in Nigeria. However, this is not the case. A cursory glance at the quality of our education reveals that Nigeria is a long way from reaching neither the promised land of Education for all by 2015 nor its wide dream of being one of the 20 best world economies by 2020. With more money driven into the sector and nothing to show for it, one can then infer that the cause of our torpid education system is not financial inadequacy. On the other hand, it may be a contributing factor. Hence the need for our study arises. In the light of this, this study is carried out with the aim of highlighting the relationship between education expenditure and the development of the education sector. Also, we shall show how the education standard is deteriorating despite the increment in budgetary allocations from 1995 to 2004. Explicitly, the objectives are as follows; a.To determine and assess the pattern of Government expenditure on education. b.To ascertain the performance of the education sector in comparison to Government expenditure in the sector. This study is carried out on the Nigerian education sector with emphasis on Nigeria’s budget allocation to Education and so all resources and observations to be made are restricted to Nigeria. Data and information to be used in this research are secondary data obtained. These data are to be gathered between May 30th and June 17th, 2011. This research on the Nigerian Education sector shall be based on data from 1995 to 2004 (ten years). It was in this period that a steady increase in the budget allocation to the education sector was observed. Data required to carry out this research shall be extracted from; †¢The National Bureau of Statistics publications: Federal budgetary allocations. †¢Ministry of Education, Awka Zonal Office †¢The Joint Admission Matriculation Board (JAMB) Zonal Office †¢The National Examination Council (NECO) – zonal office †¢The West Examination Council (WAEC). †¢The Central Bank of Nigeria –Annual publications on the National budget. In this research paper, the ordinary least squared method will be employed using annual time series data (1995-2004), in order to assess the impact of education expenditure on the development of the sector. This work will be done in the form of a research paper because it is an expanded essay that presents out own interpretation, evaluation and argument. We have succeeded in building upon what we know about the statement of the problem at hand.

Backwood Mail Order Case Essay

Backwoods is a mail order company that is into camping supplies and outdoor clothing. Gerald Banks, the operations manager of the customer service division, is interested in training his 40 employees in the customer orders group to be more effective in handling customer complaints and problems. The organizational structure is as follows: The customer orders division has 40 employees and four supervisors whereas the shipping division has 32 employees and 3 supervisors. The employees are evenly divided into two shifts – A day shift and a night shift. The customer orders division is responsible for recording customer orders and check availability of each item ordered. The orders are then transferred to the shipping division which is in charge of ensuring the product is shipped to the customers. The constraint to be kept in mind before designing the training program is that service should not stop to their customers. The problems as identifies by a needs assessment specify that majority of the errors resulting in merchandise return is because of incorrect entry of size in the computer. Based on this the goals of the training program include reducing merchandize returns and creating a positive image of backwoods in the minds of its customers and employees. Questions 1. Write several clear, measurable objectives for the training to be delivered to the employees in the customer order group. The needs assessment output indicates problems to be addressed according to the organizational and task analysis. Before setting measurable outputs, the company first needs to perform person analysis as well to identify whether there are some employees who are excellent with certain attributes but lack at certain different aspect. Since the customer order group is the main point of contact for the customers, it is imperative that the quality of customer interaction should improve. Apart from telephone etiquette training, the customer order group should also have deep knowledge about the product portfolio. Keeping this in mind, we suggest the following objectives for the training. a. Development of in depth knowledge about the product portfolio: This objective should make sure that every customer service representative is abreast on the products and the different SKU’s of that product. This will need interaction with the products team, and periodical evaluation will be required for the same. b. Ensuring better data entry by rechecking customer knowledge of sizes: Because 78% of the merchandise returns are due to problems with size, features, and/or color selections, representatives must be trained in data entry, as well as order verification. Most of the problems can be eliminated by order verification and probably a sample, or description of the product. Also a habit of being inquisitive needs to be inculcated amongst the employees so that they ensure that the customer is aware about the different sizes in the different products. c. Being polite and prompt in handling customer complaints: A polite and prompt response from the employee will help in improving customer experience and would thus aid in creating a better image of the company. Also this will reduce the clutter that is caused in the workplace which will  further increase productivity and improve order time. d. Improving the company image and boosting employee morale The company branding has to be improved among the customers so that there can be many more repeat orders. To this extent, representatives have to be trained on the discount/promotional offers, product superiority etc. Career opportunities have to be explained and performance reviews should be setup so that employees are content as well. 2. Develop a recommendation for the training plan that includes the training techniques that should be used and the length of training Since customer orders department interacts with customers on a daily basis, the training technique will primarily consist of an off the job training program conducted in batches so that customer orders can be simultaneously fulfilled. Off the Job training phase in batches: a. Simulation and Virtual Reality techniques are recommended with every employee getting a chance to face a simulated customer complaint call and on the basis of their performance, feedback would be given. b. The training program should have classroom instructions and role plays. This will be helpful in customer interactions, and telephone etiquette. The classroom training session should include representatives from the product department, wherein the participants have an opportunity to clarify real life questions. Role play would include dealing with difficult customers, call forwarding etc. Since each hour of classroom training would require 6 hours of designing, this is an ideal combination. c. It should have an e-learning component. This will include information on the product portfolio and product usage. This component can also include data entry techniques to facilitate timely feed and retrieval of data. d. There should be a peer training component too, wherein star performers in the job would be asked to train newcomers and freshers. e. Cross functional training should be offered to the order processing as well as shipping department, since each department should be aware of the processes in the  other. f. Rewards should be planned for in the training program for the most improved employee. This would help incentivizing the process. A batch plan is recommended, since at any point of time, we cannot have all the customer representatives busy in training. Identification of time slots with lesser load should be done, and batches of 5 would be ideal so that the floor wouldn’t be completely empty at any point in time. Given an 8 hour window, a training of 1 hour every day for two weeks would be ideal to cover the required objectives. This will then be followed up with the on the job component. On the job training phase: This is essentially a follow up phase wherein some of the calls of the employees would be recorded and feedback will be provided on the same. There will also be occasional surprise calls from HR posing as customers. Lastly cards with learning of the training program should be placed on the desk of each employee. This will also act as an effective way to evaluate the training program. 3. Offer a plan for evaluating the training program. Describe the criteria that will be used and the design you will employ. We propose the widely accepted four-level framework for evaluation of the training program. Phase 1: Reaction of trainees: A simple questionnaire can be used to record the response of the trainee with his ratings on the training program. A few sample questions could be: a. What were your expectations out of the program? Were they met? b. How would you rate the time allotted to the training program? c. How would you rate the instructor? d. How would rate the design of the program? Phase 2: Learning of the trainees: The performance of the trainees can be gauged and recorded before the training program. The evaluation criteria would be the average number of errors in the past month and knowledge about product. These scores can then be compared with post training scores to evaluate the effectiveness of the training program. Phase 3: Observation of trained employees: This can be done by recording some of the calls of the employees and occasional surprise calls from HR posing as customers. The improvement in their performance with respect to promptness and politeness of response can help in evaluating the training program. Customer interaction and communication effectiveness should also be evaluated by supervisors. Also feedback can be taken from customers as well. Phase 4: Return on investment: The return on investment can be measured by calculating the savings in cost due to reduction in the number of returns. Also increased number of orders due to better customer satisfaction can be considered in considering the payoff from the training program. This can then be compared with the cost of the training program to measure effectiveness.

The Transition from Song to Yuan Essay Example | Topics and Well Written Essays - 1500 words

The Transition from Song to Yuan - Essay Example This was a crucial Chinese era which saw was impacted by many artists including Xu Xi. His Snow Bamboo painting is a notable representation of his creativity. The Snow Bamboo painting by Xu Xi (lived in the early Song period) has been described as being â€Å"worth more than 500 pieces of gold† by historians keen on the Song era. Painted on silk using grey ink, the painter manifested marvelous insight and deep sense of realism. The brushwork (bifa) is massively compliant of descriptive detail achieving magical results. One can hardly believe that this is the creation of human hands. Xu Xi presents the painting using a reserve skill where the bamboo plants are lightened against a dark background. This technique is then reversed in some parts of the painting where the bamboo leaves and stalks are darkened on a lightened silk. This technique went on to define the Song period and many artists â€Å"return† and creatively present their contemporary work using the reserve-rev erse method. Xu Xi creatively switches between the two methods unnoticeably and carefully draws attention away. Suggestions have been proposed that he used wax-resist method to achieve this feat. However, even the wax-resist skill cannot even reach the high standard portrayed by the painting above. The details that Xu Xi technique achieves are extraordinary. The light and dark effect illuminates an incredible measure of realism. The admirer is left engrossed on the subject depicted on the picture, subconsciously drifting away from the artist’s hand.

Strategic Decision Making Underwater Hotel Essay

Strategic Decision Making Underwater Hotel - Essay Example However, other elements, particularly the individual actions that supported the goals and objectives of the model, are deficient. Components like cost structure or key activities are also ill-placed, especially when the model should provide a logical and structured framework where the hotel’s characteristics and potential can be clearly converted into economic outputs. (Chesbrough, 2011: 94) This must have been what Neely (2007: 200) had in mind when explaining how a model improperly grounded in the performing unit as a phenomenon will most likely overlook the variables that influence how the system functions. Because of these cited weaknesses, the business model will fail in the areas of theoretical and operational coherence. To address this, an improved framework should be adopted. An appropriate framework is outlined below. Fig. 1: Suggested Framework (Osterwalder, 2009: 44) The model shown above has been perfected by Osterwalder and could actually be modified into several other versions to accommodate the differences in both components and objectives. What the model offers is not only an effective framework description, but also the capacity to be flexible and envision alternatives. Hence, this particular model can optimize processes for underwater hotel ventures and its objectives, especially in the long term. II. Integration of the Business Model In terms of integration, the business model is quite efficient. The framework outlines clear practices and activities as well as future objectives and visions. This strengthens the business model, especially considering the fact that the venture is entering into the market for the first time. However, as has been previously cited, the model—in effectively integrating components—must provide nodes to depict their relationships and connections. Jaakola, Kiyoki and Tokuda (2008: 154) identified this as the node structure, an element in business models that explain processes such as value creatio n and business transactions. III. Feasibility of the Business Model Elements unique to a business model add to the complexity of how framework should be examined in the context of its feasibility. The most important criteria, however, is economic viability. This should made a crucial precondition, because without it there is no reason for existence, as the project being undertaken cannot be supported by the market. The project, as defined by the business model, should be profitable. What this means is that rewards must either equal or surpass the expectations of diversified investors on a risk-adjusted basis from investments made and resources consumed (Johnson, 2007: 42). Currently, the business model lacks value-added development and thus misses out on the profits available. Another important aspect in a business model is the way it creates value or shared value among business partners. According to Vermeulen and Cotula (2010: 35), there are four criteria that should be used to de termine how a business model shares value: 1. Ownership of business equity shares 2. Ability to take part in decision–making process 3. Commercial risk and other types of risk such as political and reputational risks 4. Sharing of economic costs and benefits and other financial arrangements All of these variables are related to each other. One may be linked or is responsible for the existence of another. Nonetheless, these elements collectively bring about value and, hence, must be present in a business

Urben design reflection paper Essay Example | Topics and Well Written Essays - 1000 words

Urben design reflection paper - Essay Example The actors in this case, are city dwellers and the stage provides room for acting scripts that make up their lives. The life in urban places usually affect people and their lives as they undertake their daily chores. People’s lives comprising of actions, relationships among city dwellers, and other activities are essential physical structures in any setting deemed to be a city Lewis Mumford’s point of view coincides with Louis Wirth’s stand that the city influences entire relationships among people living within it as well as their development activities. The author also decries the failure by city dwellers to comprehend and embrace the functional social setups of the city. Mumford expands the point of projection that people view the city from and delves into the analysis of the same a social institution instead of the traditional physical fact perspective. According to him, the city is a wholesome sense in itself, is a topographical plexus, an institutional proc ess, an economic organization, a platform for social action, and a hitherto artistic symbol of collective unity. Mumford moves away from the built environment while making analysis of a city. His viewpoint is rather broad and includes evaluation of the city as a centre of social set of connections and a theatre where people work out their definite activities by engaging in both cooperative and conflicting personalities, groups, and events to produce results that are more significant. The author appreciates the role of built environment as a natural habitat but he limits that role to a well-choreographed set stage. According to him, the built environment facilitates and in the process intensifies the performance of actors who are people in this case. The author explains that the primary character of a city is to create drama as much as all the basic structures of cities exist in other setups including suburbs as well. However, Mumford asserts the opportunity of engaging in social dis harmony and conflict only happens to those who access urban proximities and densities. In his words, a city is a special framework shaped towards the creation and development of differentiated chances for common life and an integral component of social drama. Lewis Mumford advanced the polynucleated ideology in the setup of contemporary cities. This idea proposes cities with various centres, which differs from mononucleated cities. These are cities with one centre. Mumford believes that his proposal comes with multiple benefits including the capacity to allow cities to expand constantly while the administration subdivides them into districts. This ideology would allow the expansion of emerging sprawls but with human considerations understanding aspects that are both manageable and practical. According to him, the practical factors should get the chance to determine the limiting factors including density, size, layout of the city, and area that deviate from the traditional technologi cal concerns and geographical reasons. Mumford highlights that limitations on size, area, and density are important to enhance effective social interactions bringing a better sociological understanding. Cities have the capacity to promote acceptable social values among the dwellers and increase the ability of human relationships and personalities. Mumford further defines a city as a space of societal culture and civilization. He holds this as the modern

Historical Figures and their impact on American History Essay

Historical Figures and their impact on American History - Essay Example James Madison: In Focus Being the fourth President of the United States, James Madison has had made his signature over the focal pages of the country’s voluminous biography which unravels into the present day. Moreover, James Madison was said to be the beginning of the exceptional constitutional government of America, which until now, can be felt (Rives 2). As a background, the hero of this story came from Orange County but was born in Port Conway, Virginia on a faithful Wednesday on the 16th of March, 1751. James Madison Sr. was in possession of a substantially organized tobacco plant in their hometown. For a boy who grew up on the state of Virginia, it was only orderly to inherit their father’s labor in the plantations. However, James exhibited great potential even in his youth with a fondness for reading and learning and so they made certain to give their child the proper education (Mattern 13). Then the College of New Jersey, Madison received his schooling from Prin ceton but did so in an impressive and condensed time frame. People of great importance over the nation had already caught a glimpse of the strength that Madison wielded through his contemplation and his statements the same emanation of intellectual competence that his parents saw. He was appointed to form the Virginia Declaration of Rights and took part in the Governor’s Council, Continental Congress as well as the Virginia State Legislature (Vile 7 ). These were the significant moments and occurrences on the life of James Madison that were molding him into the wise engineer of the United States. Probing more of James Madison’s earlier stories would reveal the effects of an upbringing in such a firmly intertwined structure of family and relatives. Even while already on service for the Continental Congress, he could not stay away from his home in Orange County. The place in which he took his first breath into the world would also be the last place he closed his eyes at his age of 85 on June 28, 1836. This special association with his relatives had an effect on his political life as well, as the Madison family was known to have ties with the sheriffs, country lieutenants, justices of the peace and members of the legislature in Virginia (Ketcham 6). Most of his life’s crucial works would be reared from his home state. Living at the period of the American Revolution, he was a pivotal force for its success. His duty was not in the line of battle nor on establishing foreign connections and political negotiations. James Madison was after all a cerebral leader. He went on with his patriotic intentions and concentrated on in the determination of the right kind of government for his country (Mattern 6). After their declaration of independence from Great Britain on the year of 1776, James Madison’s role persisted in creating a better government and in effect, rebuilding a better nation. James Madison had numerous, key contributions for the nat ions. One of the very first is his work of the Virginia report during the year of 1787 which would later be the blueprint for a work with much immensity in a substantial degree of significance--United States Constitution (Kernell 147). Along with Alexander Hamilton and John Jay, James Madison wrote â€Å"The Federalist Papers† from 1787 to 1788 in the hopes of the people of United States to embrace their work. The

Contrast Safety in MRI Essay Example | Topics and Well Written Essays - 750 words

Contrast Safety in MRI - Essay Example It is a Phase III study and has been done at multiple locations using a double blind procedure, where the interpretation was done by two independent readers who had access only to the images obtained. According to the authors this study is the first of its kind as it was performed as a multicenter study at twelve centers in seven different locations in Europe and on three different kinds of imaging equipment from different manufacturers. The concept of single and triple rate of dosage has also been evaluated for the first time. A wide variety of statistical tools and software have been used which have yielded significant results. 105 patients were chosen for the trial and divided into two groups. At the initiation of the trial only 80 were short listed. 43 of them (81%) were chosen for the single-dose group I (0.1mmol/Kg body weight) and 37 (71%) for the triple-dose group II (0.3 mmol/Kg). All these patients had a history of ischemic and coronary heart disease, thrombosis, arterial hypertension, hypercholesterolemia, and/or diabetes mellitus. The results of MRA of these two groups administered two different doses of Gadodiamide were compared with those of digital subtraction angiography (DSA). The main effectiveness parameter for comparison of the two dose groups analyzed was the contrast index (CIx), which was calculated from the signal intensities measured in the regions of interest in the abdominal aorta at the aortic bifurcation and 2 cm proximal and 2 cm distal to the main stenosis. The difference in degree of stenosis was analyzed overall and for three categories. Category I consisted of stenosis of 69% or less; category II, stenosis between 70% and 99%; and category III, occlusions. The independent investigators compared the pre contrast MR angiographic, post contrast MR angiographic, and DSA data Post contrast MR angiography resulted in a diagnosis modification in 70% and 72% of

English paper . Williams in the american grain Essay

English paper . Williams in the american grain - Essay Example The American dominance over the world, prevalent still, can be traced backed to this psyche of these heroes. But De Soto also had the added advantage of being very tactical. He was able to convince the native tribes that he was of divine origin and thus posed before them as a formidable god. When we study the period of De Soto, thus the power of negotiation can be seen slowly gaining ground at par with the power of weapons and riches. Survivalism was the ideology that unknowingly led all the conquistadors win their battles without bothering about hurting others. This kind of survivalism still runs deep in the blood of Americans. As described in the introduction to the book by Horace Grigory (p.17 of Introduction, Williams) the American tradition is characterized by the â€Å"impulse to make all things new, to build new cities†¦ to abandon projects with the scaffolding in the air,†¦(and)†¦to move onward to another El Dorado.† De Soto’s adventures also fit into this profile. The ability to endure and then rise from one’s own ashes like a phoenix are also some other attributes of these earlier Americans and the modern ones. Thus the collective American personality was built through the lives of these heroes and villains of history and has its roots in the mental fabric of these early founders and explorers. One criticism that arises in one’s mind after reading of â€Å"In the American Grain† is that whatever the author makes out as the â€Å"American grain†, can also be equally and logically attributed to the whole of humanity. The instinct to find new worlds, to create new things and the ‘El Dorado’ mindset are convincingly universal rather than American. William has contented that â€Å"there is a source in AMERICA for everything we think or do; that morals affect the food and food the bone, and that, in fine we have no conception at all of what is meant by moral, since

Building team Essay Example | Topics and Well Written Essays - 250 words - 1

Building team - Essay Example ems begin to develop when the group or team members do not understand their own and others’ responsibilities, or develop unnecessary expectations from others. So, those work teams are more successful that implement a more formal structure within the groups, and ensure that formal procedures and policies are followed throughout the projects assigned, so that problems occurring due to misunderstandings can be deterred. Those workgroups are more effective which offer a collaborative platform to its members, so that a shared communicative environment is made possible where all members can interact with each other without hesitation (Bass, 2012). The members should be able to share their problems with each other and with the supervisors, so that they feel empowered and valued. This motivates them to make a collaborative effort toward the productivity. The leader makes a workgroup more effective when he creates a role-balance between the members (Chong, 2007). In short, those work t eams and work groups tend to be more effective for the businesses in the long run which are managed properly, in terms of communication, collaboration, and role-balance. Chong, E. (2007). Role balance and team development: A study of team role characteristics underlying high and low performing teams. Institute of Behavioral and Applied Management. Retrieved November 25, 2012, from

Implied trust - land law Essay Example | Topics and Well Written Essays - 1000 words

Implied trust - land law - Essay Example Section 53(1) (b) of the Law of Property Act 1925 (LPA)1, mandates that parties in these family unions must have their intentions expressed legally. Contrary, most cohabiting couples rarely do have their intentions expressed legally in regards to their family home. It furthers the problem that arises in the division of the property during break ups. This situation has, therefore, made the honourable courts rely on other legal frameworks that might be relevant to the issue. Law of equity and trusts have, therefore, been embraced by the courts as the sober and efficient frameworks to help in solving such issues. Notably the courts under section 53(2) of the Law of Property Act, do bestow upon themselves the discretionary powers whilst handling such cases. The law on trusts provides an extensive and reliable legal framework with which the honourable courts can use to divide the marital property. This is usually much easier in civil partnerships that whereby the necessary legal intentions have been laid down vividly. Complexion of issues usually arise whereby the cohabitee decides to make a claim in the beneficial interest in the case of a sudden separation of the couples. Courts are expected to strictly follow the existing laws to the latter and not to allow the intrusion of other unnecessary and devoid external factors. The law is subject to the upholding of the legal frameworks. If this is not adhered to, the outcomes of the cases may occasion a complete error in the law. As embraced, outcomes of cases are expected to be in line with earlier judicial precedents to create certainty and soberness in the application of these laws. Application of such external factors e.g. emotions may lead totally to different and unreliable outcomes. The courts first instance is usually to establish whether there was an existing express agreement between the parties as to the beneficial interests in their joint property. Notably, if such an express agreement

The Media Impact on Youth Violence Essay Example for Free

The Media Impact on Youth Violence Essay When we were children, there were only thirteen channels on television, only one house phone, there was no cellular phones and no computer but a typewriter in the house. We played outside, hopscotch, jump rope and stickball. Was not allow to watch primetime Television including the news, we was told its was for grown-ups. My, how times change from then to now, everywhere you turn you have access to some sort of media outlet, television with over hundreds channels in every language, almost everyone has a smart cellular phones, hand held video games, computers are made portable as laptops, tablets and iPads. Not to mention every social media you can think of, Facebook, twitter, Instagram, Myspace, and so forth. In today`s world the media is like a double edge sword and has been blamed for numerous of society’s down falls including youth violence, that has become one of the largest discussions in America. The media outlet have been accused for starting street arguments among rap artist, youth homicides, gun violence in schools and street gangs’ wars. Even though society shouldn’t be held accountable for the behavior of youth people, the media increases violence behavior because of the availability of media access and lack of parental control on the media. Youth violence can start at a very early age and continue onto adolescence and young adulthood. This behavior can be harmful to the youth involve in the violence or the victim. Youth violence is define in the CDC report, bullying, slapping, hitting, and causing physical and bodily harm to another person with or without weapons. Rampantly, youth violence is sweeping across United States becoming the second largest killer of youth (Prevention, 2012) ages 15 to 24. According to the recent study done by the CDC, â€Å"Understanding Youth Violence† (2012): â€Å"4,828 young people aged 10 to 24 were victims of homicide—an average of 13 each day—in 2010.1† â€Å"Over 707,000 young people aged 10 to 24 years had physical assault injuries treated in U.S. emergency departments in 2011—an average of 1,938 each day.1† â€Å"In a 2011 nationwide survey, about 33% of high school students reported being in a physical fight in the 12 months before the survey.† â€Å"About 5% of high school students in 2011 reported taking a weapon to school in the 30 days before the survey.† â€Å"In 2011, 20% of high school students reported being bullied on school property and 16% reported being bullied electronically.† â€Å"Each year, youth homicides and assault-related injuries result in an estimated $16 billion in combined medical and work loss costs.† â€Å"Understanding Youth Violence† (20 12): In the past, the two famous rap artists were victims of violence that led to their murders because of propaganda that generated finance in the music media and taken serious by the listening audience, which was mostly adolescence and young adults. The two victims were Christopher â€Å"Biggie Smalls† Wallace and Tupac Shakur. These artists lived two coast apart. Tupac was from the West Coast and Christopher was from the East Coast, which turned into an â€Å"East Coast and West Coast Beef.† As we take off the vial of truth, of how this started the bottom line is gang related. These artists used the music media as a source for their personal turf war. Music, a weapon for the war to fuel the misrepresentation and represents their gangs, â€Å"Bloods and Crips.† Street gangs are the response to direct interferences and indirect factors. People react differently to gangs; most people are in denial or in shock (Justice, 1999). Gangs are the urban answer to the community trying to solve an economic and demographic problem that they think, can be solved with violence. Their community is in a state where children grow up with no father and seek male guidance from the gang leader that in their eyes seem like the answer because he has money, and respected in the streets; this is what children in the urban community thinks is the way of life, money, power, and respect. Behind this concept, violence seems to be the answer to all problems. As, stated above the media would take this economic problem and call it â€Å"Black on Black Crime† and make it look like the people are just killing each other and the media sometimes glorify and make the gangs look like the thing to be because the street credit the media created for the person/s is rampant. Recently, school across the country in suburban America has been face with the increase in school violence. Let us look at the recent school shooting in Sandy Hook Elementary, CT, a community that was not affect by the inner city demographic such as impoverish neighborhoods, but are not invincible to the social and public media as this tragic news went viral throughout the airwaves. Cyber bullying also has become a source of youth violence, through the Internet, and cellphones, young people has found ways to hurt their peers by sending threating messages, posting rumors and harassing messages on Facebook, Instagram and Twitter. Cyber bullying can cause anxiety, depression, and been link to suicides. Young people has found this new platform in the media to humiliate there friends and impose emotional violence on another (Prevention C. f., 2012). My son was victim of cyber bullying that was also gang related. Facebook was as the medium to instigate and carry out actions that resulted in my son being shot. He was victimized electronically, which made him react with words in a rap and the counter-reaction resulted in gun violence. The media can be blame for the increase in youth violence especially, living in today`s cyber revolution, with ready available wifi and news at your fingertips. It difficult to block out and stay ignorant to the violence in the world around us, children’s cartoons, movies, video games and music videos has become the entertainment for adolescence and young adults, with action fights, aggressive behavior, and foul language which basically co-sign the glamorous world full of acceptable bad behavior. The violence in the media has because an enormous entertainment business, from Monday Night Raw on cable television to Assassin’s Creed, one of the top ten bestseller video game. The video games industry in the past decade only has become one of the largest part of world entertainment industry. The numbers tell us in grossing over twenty something billion dollars in 2011 in American sales alone, which make it clear that this industry is one of the key player in media entertainment environment. From the first release of Atari, game system in the early in the mid-70s to Nintendo Wii, Sony PlayStations, and Microsoft Xbox, video games has definitely come a long way. The household entertainment budget show over forty percent of American households has a gaming system and because of the inappropriate and violence content, such as shooting, murders, theft and fighting. Some experts like David Welsh believes that video games can be bad for children`s health increasing the heart rate and blood pressure in children who spend more than eight hours a week on the game console.{The impact of Media on Children and Teens}. As well as increasing aggressive behavior among youth, for example the recent story in Washington in the media, about a fourteen-year-old boy shooting his parents, because they took away his video games. Most parents today toil to find a suitable balance between keeping up, and staying ahead of the children`s entertainment agenda with an ever-growing worlds of technology and media this has become quite difficult. With devices like smartphones and video game console that can access the Internet like a computers, and with the constant availability to media, parents are face with the struggle of not know whether or not their children is being exposed to appropriate content. This twenty first century has become more difficult to raise a child than the nineteen century, back then society was about up bring, decency and respect. Today`s society has though out yesterday`s value and is focus on what sells, indecency, profanity, sexuality and violence makes money and that’s the bottom line. This new society, most parents are single and overworked, lacking the resource of childcare, are force to use the media as a 24 hours babysitter. We do needs to protect our children from the money hungry media that is victimize our children at the expense of lining their pockets, by setting limits of television, gaming and not give a children a cell phone until they are mature and responsible enough to use it, but how can we be without being in two places at once. In conclusions as the media impact on youth violence will continue to be an ongoing discussion in America, whether it`s lack of parent superior or the media has no consideration and has no respect for society. We trusted the media for years and have brought them into our living rooms to entertain and some cases educate our families. Simply, due to evolution they have fell short of that responsibility, the constant changing technology of electronic gadgets and the overwhelming access to the media via the worldwide web giving entree to social networks, video games and cyber bullying and unlimited access to movies. With this new age society, we have forgotten how to raise our own children and left them in the hands of technology. As well as myself, have been guilty of handing my toddler the iPad to keep her quite at times. If we continue to depend on technology to raise our children, not spending that one-on-one time that is needed, our children would not have any social skills and a lack empathy for others which; leads to actions without thinking logic of consequences, which is not learned on television and the video games. A parent has to take the responsibility back to raise his or her own children and not use technology as babysitters. Furthermore, wasn’t that the way our parent was raises fifty to sixty years ago and there was very low crime and little to none youth violence, because there was limited or no media access. References Gentile, D. A., Humphrey, J., Walsh, D. A. (Jun 2005). Media Ratings for Movies, Music, Video Games, and Television: a Review of the Research and Recommendations for Improvements. Adolescent Medicine Clinics. Walsh, D. (2002). A Normative Study of Family Media habits. (Parentfurther.com, Interviewer) Justice, U. D. (1999, August ). Addressing community gang problems: A model for problem solving. Retrieved from Office of Jusitce Programs: http://www.ojp.usdoj.gov/programs/yvp_gangs.htm Prevention, C. f. (2012, October 23). Electronic Aggression. Retrieved from CDC.gov: www.cdc.gov/volienceprevention/youthvolience/electrionicaggression Prevention, C. f. (2012, Oct 19). Understanding Youth Violence. Retrieved from www.cdc.gov/voilenceprevention: http://www.cdc.gov

An Analysis Of The Gift Market Within India Marketing Essay

An Analysis Of The Gift Market Within India Marketing Essay On the basis of the literature review and study of the gifting industry, there is a need to introduce a newer and more innovative way to gift for individuals as well as corporate houses. The research establishes the need for personalization  [3]  , creativity and uniqueness to enhance the value of a gift.  [4]  It helps communicate clearly how much meaning and value the recipient holds in the givers life. A gift which is personalized as per the recipients interests, personality and hobbies makes it a more memorable experience and is likely to lead to greater emotional connect between individuals and enhanced, more loyal business relationships for corporates  [5]  . In spite of the added advantages of a personal and well thought of gift, people and corporate houses are either hard pressed for time and are ready to pay a premium for convenience and saving time or they are at loss of how to express and what to communicate through a gift. Thus, establishing a need for service provider to fulfill the above need gaps. From a research perspective an attempt will be made to understand in the importance of personalization in gifting and the role of gist service providers in the process of gifting., 2.2 Research Gap Research for gifting amongst individuals throws light on what is gifting, what parameters do people look at before giving a gift, the trends and attitudes of certain target groups towards gifting, anxiety in the gifting process. Among corporates the research currently studies how corporate gifts help increasing and enhancing business relationships and marketing efforts. There is a need to study specific parameters that enhance the value of the gift and the gifting process. Through this project and the preliminary research, gaps in the gifting industry for individuals and corporates will be identified and researched further in detail 2.3 Nature of study The flow that will be followed to arrive at an entrepreneurial opportunity and business concept in the Indian gifting industry for the Venture Incubation project will include a literature review on the gifting industry and primary and secondary research to support the concept proposed. After this a business plan will be developed and tested in the market. Finally an experiential report of the same will be given. 2.4 Deliverables of the Venture incubation project Research findings An innovative package and concept to provide gifts in a unique manner and provide convenience to the individuals and corporates in the process of gifting Validation report by testing and implementing product and service offerings in the market Literature review 3.1 What is gifting? The following is a study of the meaning of gifting and the unique trends in consumer behavior related to gift giving. Challenges to retailers and the negative effects of gifting have also been studied to understand what are the influential factors affecting a gift giver and recipient. Why we shop, Emotional rewards and retail strategies, by author Jim Pooler(2003), explains Gifting as a form of Shopping from the heart. He states People will spend far more money to please another person with a gift than they will spend on shopping for themselves. According to his study, Gifting represents one of the most illogical shopping behaviors. Why are people so anxious to please others with gifts? Pooler (2003) describes Gifting as a tool to make a statement about ones feelings. This in turn leads to strengthening of an emotional bond between the giver and the recipient. The emotion or expense in a gift is considered a measure of ones respect, esteem or love for one another. Example- a child drawing a card for his mothers birthday or a lover writing a poem or a person spending hours looking for the perfect gift is making an emotional investment and represents what one person thinks of the other. Gifts act as a tool for expression especially when articulating ones feelings become difficult. In such a case, they act as mediator between the two people involved. According to Unitymarketingonline, the  Greeting Card, Stationery, Gift Wrap Party Goods and Paper Crafting Report 2007 is a $37.4 billion market  [6]  .The greeting card industry which specifically represents a $7.5 billion industry in the US market, thrives, on its ability to provide emotional expression. Greeting cards are also commonly used to accompany gifts well.  [7]  This multi-billion dollar industry offers real advantages of helping one express their deep emotions briefly besides saving time, effort, money and providing convenience.  [8]  According to Danziger, with 70 % of American household purchasing greeting cards, it makes it the third most frequently purchased product that people do not need. This directly implies the power of the gifting and emotional consumerism. Gifting is a two way process -A challenge disguised as an opportunity for the marketer and retailer in the gift business is the understanding that a gift is meant and directed both towards the receiver and the giver. According to Pooler (2003), A customer is always seeking re-assurance that the given gift will bring him/her as much emotional satisfaction as the person for whom he is buying it. Thus, gifts at one level bring personal satisfaction and are self-indulgent in nature. People are irrational when they gift- Another advantage for the marketer in the gifting business is the irrational and unjustified expenditure a consumer is willing to make on it, so as long as it makes emotional sense. Thus, customers are largely price insensitive, especially if the strength of the relationship between the receiver and giver is strong. This allows retailers t tap into the potential of high margin products. Gifting is largely occasion specific-Lastly, occasions and holidays such as anniversaries, Valentines days and in India religious festivals such as Diwali and Dhanteras represent an area of gifting where demand is literally inelastic. Not purchasing a gift on such days is unthinkable. Occasions such as Valentines, Anniversaries, Mothers day, where a son, husband, boyfriend is in a situation where he must make a purchase act as a major opportunity for specialty stores selling chocolates, flowers, and jewelery. Male shoppers are more ready to high prices and do not look for bargains in such situations thus presenting an advantageous scenario for retailers. Gifting leads to anxiety- David B Wooten has explored the negative effects of gifting by detailing the emotional trauma a giver goes through in the process of choosing the perfect gift for the recipient. Some of the factors that up the stress levels while gifting are:  [9]   Effect of the gift on the recipient- The giver is constantly thinking about the reaction of the recipient towards the gift and the consequential effect on their relationship.. This is possible when the effect of the gift on the recipient is positive and helps build and strengthen the relationship between the giver and the recipient. Thus, this represents an opportunity for retailers or gift service providers, who can make the experience of giving gifts simple and tension free. Obligation to reciprocate sparks tensions (Mauss1954) Disparities and comparison between gifts may lead to negative emotional outcomes (Belk and Coon 1993). This may be due to absence of set parameters or guidelines before exchanging gifts. Differences and expectations -Green and Alden (1988) cited differences between individual goals and group expectations as sources of anxiety among givers. Sherry et al. (1993) cited the unattainable expectations that recipients impose upon givers as a possible. Both act as sources of anxiety as the consequences of such differences and expectations are likely to be negative. Inappropriateness of gifts- can lead to frustration, social embarrassment, threaten social ties and likely to leave long lasting bitter memories. (Sherry et al. 1993). Recipient woes- Otnes et al. (1992)have points out different types of recipients Difficult and Picky ones have expectations that are either hard to meet and Unfamiliar ones have expectations that are hard to determine Such recipients impede a gift givers efforts . Dark side of giving  [10]   Concerns about gift interpretation and the fact that a giver cannot control these interpretations gifts suggest that that scholarship on self-presentation and social anxiety can help illuminate what has been called a dark side of giving. Retailers challenge and opportunity -Keeping in mind the above frustrations and anxiety that goes on in the mind of the consumer. It poses as a real challenge for marketers, retailers and new gift service providers to mitigate these anxieties. This may be providing convenience, better consumer insight, and personalized gifts. There seems to be a need for specialists in the gifting service AN EXPANDED MODEL OF ANXIETY IN GIFT-GIVING The expanded model of anxiety in Gift Giving proposed by Wooten in this research (Figure 1) explains the sources of the anxiety in gift giving . This brings out why retailers and marketers must try and mitigate these emotional anxieties NOTE.-All effects are positive unless otherwise noted. The letters G, R, and S denote characteristics of givers, recipients, and situations, respectively. Figure 1.1-Study of trends, attitudes and behavior of youth towards gifting. Megha Nainwal, Batch of 2004, MICA, 3.2 Gifting Industry- World and Indian Market The world gift market represents an industry in excess of $300 billion. It accounts for 10% of world consumer economy, which is equivalent to spending one out of every ten dollars on buying gifts.  [11]   The Indian gift market is still in nascent stages with per unit consumption being very low as compared to developed markets of US and Europe ( 0.5 as against 30+)  [12]  .The Indian Gift Market is a Rs.1000 crore gift market is looking up to progress at a rate of 10% (2007 estimates)  [13]  . A large part of this gift market is unorganized, thus making correct estimates of the size of the market difficult. The Premium and Gift Market is mostly concentrated out of the major cities. Mumbai is the largest centre, followed by New Delhi, Bangalore, Hyderabad, Chennai and Ahmedabad.  [14]   The Indian Gift market comprises of organized retail stores, local and regional players and social organizations as well. In the organized sector, the two leading players in the specialized gifting stores include Archies and Hallmark. The Indian market is highlighted by important festivals such as Diwali and Holi for gift giving , however, westernization of culture has led to occasions such as Valentines day, Mothers day, Father s day becoming popular gift giving occasions. 3.3 Gifting market- Social, shopping and gifting trends The following represent changing social, shopping and gift giving trends in the market: 1) General increase in gift purchasing budget- According to Unity Marketing online- The Ultimate Guide to the  American Gift Giving Market. The   Report 2007:The Who, What, Where, How Much and Why of Gift Giving Shopping  , the typical gift giver spent $2,643 on gift purchases in 2006, with an additional $78 spent on gift cards, wrapping paper, ribbons and other gifting accessories.   This represents an increase of 13.5 percent over the average amount spent by gift givers in 2005. 2) Gifting 365 days a year-According to,Pam Danziger, president of Unity Marketing and author of Shopping:   Why We Love It and How Retailers Can Create the Ultimate Customer Experience ,People are spending more for gifts on occasions that occur throughout the year rather than holiday occasions such as Christmas. 42 percent of gift shoppers annual budgets were spent buying gifts for gifting occasions, as compared to 38.5 percent in 2005.   There is no longer a single gifting season. 3) Corporate Gifting, a tool to enhance marketing and PR efforts- In the recent years Corporate gifting has emerged as an important tool in the market communication mix of companies. In the corporate world, gift giving can be a double-edge sword (Pachter, 1995).A corporate gift if tactfully presented can help improve business relationships with customers and employees, create goodwill, develop new relationships and promote the companys business. The three identified categories of corporate gifts are: Low value, High volume to promote companys name Standard gifts, suit most occasions and not occasion specific- They are perceived to be of higher value and presented in a more personal way Luxury gifts-high value, low volume products that address an individual and carry prestige based on strong brands (Mintel, 1997). There has been a shift in business gifting from it being a sales promotion tool to corporate gifting being used to build relationships. The total value of the promotional industry including corporate gifts and incentives was 10.1 billion in 2001 (Mintel, 2000, p. 16). Corporate gifting requires an organization to keep role, purpose, budget and recipient in mind while gifting. Secondly, the choice, occasion and timing of gift are important. Lastly, cross cultural implications of gift giving must be taken into account, because in some countries a gift may be considered a bribe. Corporate gifts should be chosen with care and maintain a personal touch. Research shows people appreciate personalized products especially if they use them regularly. Most successful gifts today are personalized or have a personal touch; they are more creative and more memorable  [15]  . One study estimates that more than one quarter of all business gifts today are imprinted with the recipients name or monogram (Feder, 1998). DSouza and Sansburys (2000) research on business gift-giving in India gives some interesting insights. Asked about gift giving 86 percent of respondents said they viewed it as a norm that businesses should practice. Additionally, the research shows it is common to accept gifts to close a deal and gifts often serve as a tool for strengthening supplier relationships. The research also talks about reciprocity, which is considered a universal moral standard (Steidlmeier, 1999) particularly in Asian business context to build trust, respect and show appreciation (Stafford, 1997). 3) Emerging specialized consumer segments-Gender separation as a trend is likely to find stores making specialty sections for men and women. Additionally, demographic targeting as per psychographic buying behavior will be important to meet consumer needs individually. Gift buyers can be segmented on the basis of their purchase behavior. The typical American Gift Shopper can be divided into the following personalities  [16]   Emotional Ethel/Ed most involved gift giver and shopper and spends the most time and enjoys the process as well. Both men and women fall into this segment almost equally.. Practical Patty Plans her gift shopping and is likely to make checklists and be practical about her purchases. She spends more than the average gift shopper. Gift-Challenged Charlie Wants and feel the duty of giving gifts but finds the process difficult in terms of finding and selection. He spends less than average on gift purchases. Just-in-Time Justin- gives importance to gifting and spends average on his purchases. He knows what to buy, however always waits till the last minute. The men and women ratio is 60 :40 Such segments mark a need for retailers and marketers to make efforts in meeting demands of these niche segments with specialized products and individually assess each consumers needs. Traditional, generic products for gifting are likely to lose out and there will be a rise in personal , customized products. 4) The evolution of the shopping hierarchy and Gifting for self  [17]   The traditional pyramid of shopping is evolving, as we find that the pie of shopping for self actualization, personal fulfillment and emotional gratification increases. Elaborating the fourth level of shopping for esteem needs, it is about people feeling good about themselves and the situation they are in life. And this feeling is derived from the things they own and purchase. The fifth level of shopping is extremely indulgent in nature and people are willing to spend a lot to acknowledge themselves and make one self feel good. Gifting being a self- indulgent activity as described in the research above, will fall in this level of shopping. Additionally, experiential shopping such as travel, cruises, spa treatments also fall in this category. These experiences are purchases purely for the value of the experience and not to show-off. According to a study among Attitude amongst Indian Youth on Gift purchase, 92% of the respondents between age 18 to 30 year olds bought gifts for themselves.  [18]   As the economies of the world progress and disposable income rises, most people will tend to fall in the category of shopping for self actualization. Access to internet to purchase time and convenience or buying tickets to a cruise that provides self actualizing experiences via dance shows, rock climbing walls, concept restaurants will be the norm. Fig 1.2 Jim pooler (2003), Why we shop, Emotional rewards and retail strategies Evolution of the levels of shopping,, pg 141 5) Experiential gifting  [19]   Not much importance has been given to experience gifts however, the UK marketplace alone, represents experiences bought as gifts from specialist experience companies (for example, Virgin Experience Days, Experience World) around  £239 million per annum (Mintel). Additionally, there is also an unknown figure for gifts bought from individual leisure, activity, entertainment, hospitality and tourism suppliers. Trade and lifestyle magazine evidence (Consumers Association, 2002; Knight, 2003) suggest that the intangible experience is an increasingly popular gift choice Unity Marketings Gift Tracker survey in the USA describes it as a hot gift category for the future (Souvenirs, Gifts, Novelties, 2005, p. 92) People are purchasing experiences to share and make memories with the people they love and even for themselves. As a marketer there is an unfulfilled need gap in the industry for such gifts especially in the Indian markets. 6) Internet shopping gaining ground  [20]   People prefer Internet shopping for many reasons. Convenience of shopping from home, more and better access of information, reduces hassle of travelling and shopping from stores and they dont particularly care about the in-store experience. The value- adds of internet shopping mitigates the disadvantages such as giving up experiencing the product, personal service and immediate physical transaction of goods. Online shopping statistics  out in  February 2009  show a significant annual increase of  13%.  [21]   According to a Nielsen study in 2008, India emerged as the 3rd biggest nation when it comes to online shopping and using a credit card online. Also, 85 per cent of the world Internet users purchasing goods or services online use credit cards as the most common form of payment. As competition increases it will become more and more important for websites to become favorable, memorable and unique in the minds of the consumers. 7) Choosing a thoughtful gift The Long Tail Gifting phenomena explains ,consumers will be looking for more and more unusual gifts that reflect a persons real interests.  [22]  . According to an Indian study on youth attitude toward gifting, the following were analyzed to be the most important factors influencing the decision of choosing a gift. Gifting what a recipient would like as per his tastes/interests, occasion, permanent reminder, unique, surprise value, individuality and personalization. All these factors spell a trend towards gifting something different and suited to the receivers personality. It is no longer enough to gift traditional gift items. Additionally, Indian businesses such as www.pringoo.com and www.craftmygift.com in addition to many other personalized gifting websites all around the world suggest a growth in this category. One can personalize any item from a mug to a mouse pad to even a wine bottle label. Gifts and Accessories, the only sourcing tool for novelties, states that Personalized product industry has very bright promising future ahead for a simple reason that everybody loves a personal message or their name on a product. Gift recipient would like 9% Strength of relationship 8% Quality 8% Occasion 8% Permanent reminder 7% Functionality 7% Uniqueness 7% Surprise value 7% Budget 7% Express Individuality 7% Personalization 7% Novelty /Humor 6% Themselves like to receive 6% Handcrafting 5% Brand make 1% Fig 1.3 Factors in order of importance while choosing a gift  [23]   8) Time is money As work pressures continue, more and more consumers will find themselves spending more money to buy time. The case of working women must be kept in mind who will find themselves multi-tasking and more willing to spend greater portions of the household income to save time.  [24]   This implies the need for service providers to provide convenience to consumers in terms of time and effort spent. As marketer/retailer, one can charge a premium for providing such services. 9) The new old Consumers will find themselves producing homemade, hand crafted gifts such as wood carvings, paintings etc.  [25]   10) New Gifting categories such as Virtual gifting- Facebook applications such as Farmville, restaurant city and free gift applications will emerge. Other examples of emergent categories include green gifts for the environmentally concerned.

Challenges Wal Mart Faces Expanding To China Management Essay

Challenges Wal Mart Faces Expanding To China Management Essay Business operations across national borders are becoming the trend in the current era. And this trend continuously grows because of globalisation and multinational operation. In response to this globalisation issue, multinational corporations like Wal-Mart tend operate in other countries to have excellent advantage. According to Amponsah (2001) globalisation and the eagerness of a certain business organisation to operate across borders involves two dimension i.e. change in economic operations of various countries, and change in the participants of global economic operations. Numerous numbers of people believe that the globalisation of economic activities of every country would hasten the fight against poverty (Macarov 2003, p. 103). But like other companies that are operating in local scale, Wal-Mart a multinational company also faces different opportunities and challenges in the foreign market. With this, this paper will be discussing the opportunities and challenges that Wal-Mart faces in venturing the Chinese territory. Opportunities A business venturing to a foreign market creates good opportunities. As for Wal-Mart venturing in China, a new foreign market like China might provide opportunities for new growth. Aside from this, Wal-Mart uses global expansion to lower costs of goods, accelerate speed to market, improve quality of products and of course to cut their overhead costs considering that China is a low cost country whereas the labour is cheap compared to other countries in the West (Walmartstores, 2010). The reason most MNCs are extending their business through other nations was to cut costs. Basically, this is a good opportunity for MNCs like Wal-Mart because of the cheap labour that developing countries offer. Like other MNCs, Wal-Mart can limit costs by sending some or all of its production facilities overseas. Although Wal-Mart are not claiming that they using the opportunity of global expansion to flee away from the protectionist rules of an importing nation, it is remains the motives of most MNCs. B asically, a corporation like Wal-Mart can evade high tariffs that thwart its goods from being competitively priced as they consider foreign direct investment. For instance, when the European Common Market put tariffs on stuffs created by outsiders, U.S. corporations took action by putting up European partners (Multinational Corporation 1998). Venturing in China is also a good opportunity for Wal-Mart to prevent competition considering that one of the effective ways of avoiding actual or impending rivalry from foreign firms is to acquire those (Multinational Corporation 1998). Despite of the opportunistic feat of global expansion, Wal-Mart holds that they produce jobs, build prosperity, and develop equipments in nations that are in dreadful need of such growth. Challenges Cultures Maddox (1993) asserts that business that plans to compete in global market necessitate development of administrative talents learned at the home office to allow the administrators to do their job in a cross-culture environment. Companies that are going global must be aware of the methods of choosing and coaching managers to become well accustomed to diverse environment, chiefly in the environment of the country in which they are assigned. For Wal-Mart case, their Board of Directors should consider the political, economical, and religious factors emerging in China. Aside form this, this should also consider the value systems and the references frame of Chinese consumers concerning the products and services that they offer. This may posed significant challenges in their spreading out to China. Thus, the similar facets value the interest of the administrators of Wal-Mart who will be put at their division in China. The Chinese lifestyle, culture and environment was far away different fro m Wal-Marts home country i.e. USA and other Western countries in which they manages. In evaluating the culture of China as part of Wal-Marts business operation, Hofstedes dimensions culture was used. Actually, Geert Hofstede is a Dutch organisational anthropologist who divided culture into four dimensions. According to Dahl, (2004), the culture can be divided to power distance, collectivism/ individualism, femininity/masculinity, and uncertainty avoidance. It is important to be aware and comprehend these cultural dimensions for these have an influence on the internal and external workings of organizations that operate on an intercultural level. Power Distance. Power distance is described as the amount to which the less powerful members of associations and administrations within a country expect and recognize that power is disseminated unevenly (Hofstede 1991, p. 28); more simply, it is concerned with how equal, or unequal, the people are in a specific society or nation. In China, they have high power distance i.e. 80 PDI, this means that there is significant amount of inequalities in power and wealth within China. As a result, it is quite likely that that society employs a caste system and does not permit significant development for its people (Geert Hofstede cultural dimensions 2010). In the corporate-oriented context, firms with a high power distance employ a tall organizational structure because there is greater and higher rigidity in terms of hierarchy. Also, there is a large proportion of managerial employees to the overall human resource population, high job ranking for white-collar work, large compensation differentials, and low requirements for entry-level positions (Earley, 1997, p. 147). Individualism versus Collectivism. Individualism is how a society sees accomplishment and personal connections, may it be independently or as a group. Furthermore, according to Hofstede (1991), individualism is a set of values that concern the relationship of a person to his or her collectivity in the society (as cited in Earley, 1997, p. 144). In China, the individualism was low i.e. 20 IDV which indicates that China is a nation with low individualism and has a collective nature wherein close bonds exist among the people (Geert Hofstede cultural dimensions 2010). Moreover, collectivistic people also perceive themselves in relation a societal and cultural context. This is a great challenge for Wal-Mart considering that their mother country United States has high collectivism as can be observed through the nature of their families. People who reside in such locations live in nuclear families, as oppose to highly collective Asian individuals who normally live with members of their exte nded families. Masculinity versus Femininity. This dimension is about gender differentiation, or n particular, the amount of how a society relates the conventional view of man as a form of achievement, power, and influence. In countries with high masculinity, men manage the most important part of the social order and influence composition, while females are controlled due to male domination (Geert Hofstede cultural dimensions 2010). In China, they have high masculinity i.e. 66 MAS. Actually this is important for Wal-marts operation since it relates to achievement, industrial strife, high growth, aggression, work stress, and conflict. To be more specific, firms that are more masculine are fast-paced, aggressive, and focus more on development and growth over harmony and stability (Earley, 1997). On the other hand, a feminine-oriented company is more concerned on the social interaction and operations among human resources. Furthermore, such organisation has an understanding and nurturing character, wh ich indicates that the core is on interpersonal execution and synchronization over own interest (Earley, 1997). For this reason, the wellbeing of the members is the primary apprehension since the main outcome of this is about the firms capability to institute the potential of an individual as part of interpersonal good in the group. Uncertainty Avoidance. According to Hofstede, the degree to which the affiliates of a group experience jeopardy by doubtful or unidentified environment is called uncertainty avoidance. As seen in the index, China has low uncertainty avoidance which indicates that the country was less rigid when it comes to change, could handle risks, and have less rules and regulations, since they could effectively endure diverse opinions (Geert Hofstede cultural dimensions 2010). For Wal-Mart, uncertainty may come from the internal and external environment. An organizations response to such ambiguities, through the use of rules, rituals, and technology, affects its image of high or low uncertainty avoidance. This could be a great challenge for Wal-Mart since China wont easily embrace the change they would bring in the country. A Fifth Cultural Dimension. After additional studies which were mainly focused on Chinese managers and workers, Hofstede introduced a fifth cultural dimension, which is the long-term orientation. This focuses on how nations apply, or do not apply, long-term devotion to conventional, forward thinking principles (Geert Hofstede cultural dimensions 2010). Countries with high levels of long-term orientation recommend a strong work ethics and anticipate long-term rewards as a consequence of todays hard work. Thus, long-term commitments are emphasized and traditions are respected (Geert Hofstede cultural dimensions 2010). This is a great challenge for Wal-Mart since they came from countries with low levels of long-term orientation that are capable to experience change because long-term customs and behaviours are lessened, and change is no longer hindered. Political When it comes to political factor, the main disparity in the markets of West and China is the so-called orientation. As seen, most of the west nations are affluent while the China are practicing the Soviet Union economic strategy in which their economic practices are normally mandated by their government. Basically, the local officials of China have great control even though the market is available to foreign investors. As reported in Economy of China (2010), it was argued that Chinese firms should have at least 51% ownership and joint ventures control with foreign investors. Ramsay (2003) stated that it normally takes 2 to 3 months for business registration in China because their governments are putting up restrictions concerning foreign investment (p. 8). The difference in the economic orientation of China and Wal-Marts home country USA poses certain challenges to the leaders of said company. Actually, the said leaders are more familiar in the USA free market in which the investors , producers and consumers are free to transact their business and they also have the capablities to determine the currents stance of their economic activities. Secondly, Chinas transitional economy. According to Alon Shenker (2003) since the mid-1970s there are numerous international opportunities in China that heighted the growth of foreign investment and international joint venture. But despite of these opportunities, emerging problems also arises to MNCs whereas their mangers experience conflicts with Chinese managers. Because of cultural diversity Wal-Marts western manager will experience clash against Chinese managers. As an American, Wal-Marts managers believe that future conditions can be incorporated into the ready matrix which serves up as an investigative sculpt to channel decision making procedures. With respect to these diversities, the Western managers that are positioned in China may face differing management approaches with their Chinese contemporaries. Thirdly, USA and China differ in religious beliefs (Christianity-Protestantism 2010). Chinese are more philosophical and think that humans must track their fate by living in harmony with the human race and practicing social traditionalism (Religion in China 2001). Therefore, Western members would execute their functions based on their own decisions and choices while their Chinese equivalents would constantly try to stand by the regulations and search for outlooks of other members as they are more prone to look for traditionalism. These differences in idea of independence would make the leaders of Wal-Mart consider the outcomes and motivations of their manpower. Western members would be stimulated to do well if they are given adequate liberty at work while Chinese members may rather work in groups and have way in to continuous control. Alon Shenker (2003) argued that the value of personal relationships with subordinates and supervisors is important but organizational chain of command should not dictate their relationships. Aside from this, the heads should have to be familiar with that the Chinese culture consigns much admiration to heads while Western natives have a preference to work alone most of the times. Conclusion The finest method to gauge triumph in international market is in the course of unvarying supervision and constant monitoring of the head office. With the said practice, the head office can determine the current status of the business in the foreign land. With this, Wal-Mart must be able to execute constant monitoring gauges in their operations and the performances of the employees and managers sent to China. As seen in usual cases, the failure of business venture may result in lost prospects, trimmed down production, and smashed up relationships while business venture success implies the achievement of the differing.

Discussing Zephaniahs Face Essay -- Benjamin Zephaniah

I have read the book ‘Face’ by Benjamin Zephaniah, a Jamaican author and poet. He grew up in east London where he decided the book should be set. His previous experiences from being a victim of racial discrimination and prejudice and being a teenage rebel, involved in theft and drug crimes gave him a stimulus to write the book. The author himself having been discriminated upon found himself using previous burn victims like Simon Weston, who was badly burnt in the Falklands war, to help his book seem more realistic. This story is about Martin. He's the leader of the Gang of Three, and the classroom joker. He lives in the East End of London. You have to be careful what you say and who you say it to on the streets of Martin's neighborhood - not that Martin is particularly racist. This book challenges some very serious points from discrimination to teenage issues and coping with a traumatic situation and this is what I will discuss in my essay. There are many cases of prejudice and discrimination in this book. When Martin sees the Jamaican girls standing outside the club he imm...

Sterility Drug Progesterex Urban Legend :: Urban Legends

Sterility Drug Progesterex Urban Legend The source for this urban legend is a 19 year old male of Palestinian descent who is currently studying engineering at Montgomery College. His father owns a heating and air conditioning company and his mother is manager for a high school cafeteria. This source first heard the story on the Internet when he received the story on an online Web group. He then spread the warning to all of his contacts. You should tell all the girls you know to be careful because there have been cases in Boston where girls who have been slipped â€Å"roofies† [rohypnol, a common date rape drug used to incapacitate the victim] for date rape were also slipped a horse sterilizer. This new drug is becoming popular because when it is used the woman that is raped can’t have a child and later identify the suspect through DNA testing. Apparently one girl was slipped these two drugs and was found the next morning by police and was taken to the hospital. There the doctors say that at least five men had raped her. The girl had no knowledge of the events because of the roofy she was slipped. Doctors also informed the police and the patient that upon blood testing that a low grade horse sterilizer was used on the victim and that she would never be able to have children due to the effects of the drug. The horse sterilizer is readily available to veterinarians and farmers, so it is easy to find. This new drug will sterilize someone forever, so tell them to be careful. This harrowing story was told quite compellingly with strong body language. What was most effective about this performance was that the source never hesitated when he spoke and was very clear on details. During the entire course of this performance, it seemed that the performer was fully convinced of the validity of this story. During the entire performance the word which he emphasized the most was "forever," when mentioning the effects of the horse sterilizer on women. He was very insistent that the drug affects women permanently and that is why it is so dangerous. Upon further research of horse sterilizers and rape, the name that came up most often was Progesterex. A site search of Progesterex on www.webmd.com (a health service page) resulted in zero finds, with suggestions for progesterone, which is a naturally occurring hormone in women that prepares the uterus for pregnancy.

Ancient Greeces Obsession with Beauty Essay -- Ancient Greece Essays

Ancient Greece was one of the most important civilizations in the history of mankind. Ancient Greece spanned thousands of years, beginning in 1100 BC and ending with the end of the Hellenistic period in 146 BC. Ancient Greece made many contributions to the modern world, such as language, politics, philosophy, science, art, architecture, beauty, and much more. Beauty now a days is in most cases considered as how pretty something looks on the outside. Most people these days look at outer beauty rather than inner beauty. Beauty in ancient Greece is different than beauty now in many different ways. In ancient Greece, beauty can be defined in many things. Beauty in family, art, architecture, sculpture, and literature shows all the many definitions of beauty in ancient Greece. Family was important in ancient Greece. â€Å"The ancient Greeks had a society of Patriarchy and Misogyny† (Katz 71). Patriarchy is a society where the father had supreme authority over the family. Misogyny meant that the women were worthless. Women would usually get married at a very young age of around twelve to sixteen years old. Most women did not have a choice of whom to marry and instead their father, uncle, or brother chose for her. The richer the woman was the earlier she got married, but the poor woman got married at a bit higher age. They did not have the authority to do many things that men did. They were not able to go to the Olympics, the streets of the city, or even sometimes the marketplace. If they ever went anywhere they usually went to weddings and funerals and religious ceremonies, or to visit other women. Since they stayed in their houses for long periods of time they were usually in charge of the house when it comes to cleaning or or... ...aic Period, Archaic ‘patriarchy’ and high sexual culture in Classical Athens. Kats, Marilyn. â€Å"Ideology and ‘The Status of Women’ in Ancient Greece.† History and Theory, Beiheft 31: History and Feminist Theory. Vol. 31. Blackwell Publishing for Wesleyan University. 1992. 70-97. This chapter of the book focuses on the status of women in ancient Greece in comparison to the eighteenth through twentieth century. Levin, Saul. â€Å"Love and the Hero of the Iliad.† Transactions and Proceedings of the American Philological Association. Vol. 80. The Johns Hopkins University Press. 1949. 37-49. In this chapter it talks about the Iliad and what the Greeks point of view is over the Iliad. Plato. The Allegory of the Cave. This piece of literature is written by Plato and in it Plato explains through the use of many metaphors what it is to become the philosopher king.

Jeepney Racing

Most of the rules are chosen to reflect what the real-world consequences would be of each player action and decision. Abstract games cannot be completely divided from simulations and so games can be thought of as existing on a continuum of almost pure abstraction to almost pure simulation. [1] Technologies such as smart phones have always been a great entertainment and past time to man. In the beginning, cellular phones are used for communication such as making calls and messaging capabilities. As the time goes by, the innovation of cell phones added more PDA-like features and even computer like.The result was the smart phone. Mobile applications are becoming popular when it comes to features. There are many people who are into gaming on their mobile phones, because it is more portable than Personal Computers and Laptops. Mobile Applications now exist in smart phones. [2] There are lots of games genres available now in the market, and one of them is a strategy simulation game. It att empts to copy activities from real world in the form of a game for some purposes like tutorial, exercise, training, analysis or prediction.Jeep Racing is a Strategy simulation game that can be played in single or multi- player game. We will use some Metro manila landmarks for the background of the game. It will load and unload passengers in order to gain points but the player should follow the traffic rules and regulation. It will cause a deduction to the points if he commits any traffic violation. In multi-player game, the first player to finish the goal wins. Project Description According to the article of Nellie entitled Jeep: Blessing or Curse?He stated that jeep nowadays instead of being the blessing that it had been in the past 60 years, has become an archaic relic of the past, an invention that had its day, and should be encased in a museum of Philippine history. Due to lack of discipline and knowledge f and obedience to traffic rules and regulations and signs, it is the main cause of the horrible Metro Manila traffic. [4] The project introduces a game about how being discipline drivers and passengers would help each and every one of us.The player should follow all the Traffic Rules or else he/she will have a violation and deduction from his points. The player should also follow the maximum capacity of passenger. There will be a specific Jeep bay for loading and unloading of the passengers. Project Objectives: General objective To develop a strategy simulation game, multi-player and single-player for android hat foresees the possible effect of traffic when not following rules and regulation and at the same time inform the players the current traffic situation here in metro manila.Specific objective To provide information to the players about importance and meaning of traffic road signs by showing banners periodically. To inform the drivers and passenger on what are the possible effect of traffic in different situations. Target Audience The project's tar get audience will be the passengers of the Jeep and those people who owned a public and private vehicle. Our target audience will be people king 17 and above. The group decided with the age of 17 and above, because these are the people who usually use Jeep as their transportation in school, works and etc.In these ages, the group can provide the importance and meaning of traffic road. Significance of the Study Due to traffic problems in the Philippines that becoming worst everyday especially when it's rush hour, the group have decided to develop a game wherein the users would be able to identify some of the causes of traffic. The users would be able to realize how important being a discipline Filipino and how one Filipino can change meeting really big in his/her small action such as being a good follower to the traffic rules, regulations and signs.Jeep Racing was mainly created to provide information for drivers and passengers about the traffic rules and regulation. Users of this gam e will not only have fun playing but also be knowledgeable what to do in different situations when they are in the road. Scope and Limitations The game will be developed on an Android platform using Construct 2 on 2- Dimensional graphics. The game will be made to give information to the players especially to the passengers and drivers about the traffic rules and regulation.It can be played in a single player and multilayer game mode. In single player mode, the goal of the player is to get as many scores as he can by loading and unloading passenger without committing Accidents or Traffic violations. Multi-player mode will be played on two different devices, View shared and Wi-If Operational. There will be a time limit for the multi-player mode wherein each player must acquire scores by loading and unloading passengers. Committing any violations or accidents will deduct from there points.The maximum capacity of the passenger is 16 and the maximum violation is 3. The traffic rules and regulations included in our game can be seen in the appendix section. Minimum System Requirements: Processor 1 GHz Single Core Memory IAMB RAM Display size 3. 0 inches Resolution 280 Device Type Smart phone Operating System Jelly Bean Android Touchstones Capacitive, Multi-touch Conceptual Framework Review of Related Literature All the related information and games in an android platform will be discussed in this chapter.The information that the group will gather from these different games, will help us analyze each development of these games and apply it to our project. Three perspectives on strategy game design – Sorer Johnson, Brad Mir and Keith Burn are three different experts shared their knowledge about the significance in the design of strategy games, from transparency to decision-making and creating player investment and attachment. For Sorer Johnson, players of a strategy games should choose precisely and throw away their unexpected and random events, and various outc omes and breadth winning conditions.Even though there are a lot of outcomes players have, what important the most is what's on the player's mind, that they truly understand the rules and can able to think them clearly and that they agonize all their inputs and outcomes. Keith Burn was best known for phone rocklike 100 Rogues. For him, the main producer of value in strategy games is interesting decisions. His goal is to provide value quickly to players. He said that if players gave their time make sure that they won't regret spending it playing your game or they should be completely rewarded.Brad Mir wants to create a high degree of character attachment with the help of mechanics in Massive Chalice, because he was influenced by strategy games that include elements of character progression. He wanted to reduce problems to its simple essentials with 100 Rogues, but he doesn't know how to start doing it. What he did is that he started with a rocklike genre and then added tactics to the genre's kit design. He said that you can't Just add interesting decisions to a system; interesting decisions are a property of a really strong-built system.Players can be attached to the players that they're playing in strategy games and make personal stories with them. Losing their characters is a meaningful risk for them. [5] Related games Shopping Street This is a strategy game in which you will build your own mall. Every store has a capacity of customers who can shop. You can upgrade your store so many customers can shop at the same time. A customer who wants to shop in that store should wait. Relation of this game to our game is that there are also numbers of people who can enter a store. 6] Crazy Traffic Jam – This strategy simulation game comes with 3 levels of difficulty; you need to handle the traffic without committing any collisions. [7] Racing Motto This strategy game is a fast paced racing game. You never dare drive so fast in the real world. Control your Motto w ith incredible fast speed during traffic rush time! [8] Our game has the same view with this game which is the bird's eye view. We adopted the road of this game to our project.In order to win the highest score in this game, you have to achieve the longest distance without committing any accidents. In our game, you have to achieve the longest distance so you can gain points without violating any traffic rules and regulation. Temple Run This strategy game is fast paced racing games wherein you need to drive as fast as possible without committing accidents. [9] In this game you have to survive all the challenges that have been waiting for you in order to have a high score.The longer he distance that you run, the more points you gain. If the player fails to survive all the challenges, the demonic monkeys will eat him. It has the same view when the player swipe to the left or right. In our game, if the player taps the left or right button, the street or the background will change Just li ke how background of the temple run changes. Racing Cars ID A strategy racing game that will test your driving skills in difficult levels. In this game, players need to collect coins to upgrade their cars.The player should also avoid obstacles and other cars. When the player hits his car with other and wasn't able to void the obstacles, his health will be deducted. Just like in our game, if the player committed a violation, he will gain 1 x. When the player got 3 x, the game is over. In this game, the player needs to keep his car undamaged in a given time to win the game. Bench mark Description Jeep Racing Shopping Streets Sprites Jeepers, Cars, Passengers, Traffic Rules and Regulations Customers, Shops, Motor, Cars Cars Characters, Rope, Coins.Monkey Controls Tap, Swipe Tap -rap, Tilt Swipe Tap , tilt Scoring Achieve the farthest distance, load and unload the passengers on the proper loading ND unloading area Attract customers by building malls Get the farthest distance Number of C ars Successfully crossed the intersection Drive as fast as possible and get the farthest distance Acceleration Tapping the accelerator button. Holding the screen. Capacity Passengers Customers Game Mode Single Player, 2 Player Single Player Methodology This chapter tackles about how the application works.It contains game story, game play, game rationality and game assembly. Game story discusses the story from start to end of the game including the plot of the story. It contains different figures hat represent the flow of the application, visualized corrections of the game and its architecture. Gamely tackles about how the game will be played. Basically, gamely holds the actions that can be done by the player in the game to reach the objective of the game. Game rationality deals about the logic of the game which is how the game flows from the point where the application is started.Game assembly tackles about the requirements of the application and how the game responds to the user in puts. Gamely and Mechanics In single player mode, the player must acquire as many score as possible by adding and unloading passengers on the right bay without committing any violations and accidents will cause deduction on points and game over. In multi-player mode, the 2 players will play on different devices. The players will acquire points by loading and unloading passengers on a given time limit. The higher score will win the game.Pointing System Points Speed of the Jeep 1 pit per kip Loading passenger 100 points Unloading passenger Deduction Violations Unload passenger on the wrong bay. Accident/collision Game over. Software Methodology Planning phase It is the start of program development. In this phase, the group compiled and analyzed the research in related games and used the gathered information to be applied in the testing phase. The group checked for forums related to our game and listed things that we should avoid applying to our application.Analysis phase The group res earched about related game reviews. The game reviews will help the group determine significant features that can be included in the game and that will make the game better than any other. Design phase The group will focus our graphics and interface to what our target users want. The group will follow the game flow that the group has created. In the game, the group will give some trivia related to it and used Philippine based characters and plots. The group will also use Photos for the images and backgrounds.The group will code all the designs generated from the proponents of the game flow which must be followed sequentially. Implementation After our game has undergone series of tests and code refinements, we will now deploy the software into the Android smartened and tablet. We are going to upload the game on Google Play Store for primary resource. Users may download the game through the website and port it in their own gadget. Verifications will be performed o the testers to make s ure that the said features are working.Testing phase It is the part the group will initiate the beta testing where the group will play the game and test all the possible commands and inputs at the game. Any detected bugs or errors will be immediately fixed or use an error handling. Evaluation phase The group will start to initiate the alpha testing. It is where the group will release the created game to a select group of people and the players of the game will be given an evaluation form in a format of user acceptance test questionnaires. This will determine if the game will need some changes.